Contents
1. Company History
2. The South African Shop, Maidenhead

Now this is a store that you must see! THE SOUTH AFRICAN SHOP in the town centre of Maidenhead in Berkshire is the largest store specialising in South African (and Zimbabwean!) products in the UK with the widest range available.

First opened in August 1999, it is now in its seventh year. It is a light and airy department store designed for easy strolling and shopping with consumer products from all over Southern Africa ranging from food to alcohol to sportswear to arts and crafts to travel and humorous books to CDs to videos. The list is endless.
The whoops of joy when new customers enter the front door for the first time says it all.
And the fact that we usually have Radio Highveld playing in the store all the way from Johannesburg has had many a tear coursing down South African cheeks.
Apart from the South African food and drink products that you would expect to find, there is a full range of sportswear and other clothing as well as a fantastic array of gifts such as decorated Ostrich Eggs, wooden giraffes and a wide range of arts and crafts to choose from to make your stay in England a touch of home.
And you don't need to be South African to find something to enjoy in this store. We get all nationalities visiting us and they all find something of interest. All of our customers say that it is the most fascinating store for miles around. It's a social gathering point too. The sight of South Africans chatting away to new friends is heartwarming for all of us.

Come to Maidenhead and see for yourself! Come and visit us now. Its your home from home!

• By car from the M4 motorway: Take junction 8/9 off the M4 motorway which takes about five to ten minutes from the Heathrow airport turnoff and the M25. Follow the road signs to the Maidenhead Town Centre. After going under the railway bridge and past the railway station on the left hand side, you will be in the one way system. At the third set of traffic lights turn right (at ODEON cinema complex). Park in the Nicholson Centre Multistorey car park a short way up on the left. Walk down into the shopping centre, look for the Argos store, just past Iceland and Superdrug. We are just outside the exit, the only store in Brock Lane. Our sign is on the wall so you can't miss it.
  
• By car from the M40 motorway: Take junction 4 off the M40 motorway onto the A404 dual carriageway signposted to Maidenhead. After crossing the River Thames, turn left at the next roundabout (Bisham) signposted "Pinkneys Green". Follow the road through the woods and then the suburbs of Maidenhead till you reach the next roundabout. Straight across the roundabout (and the A4) and left at the first set of traffic lights (at ODEON cinema complex). Park in the Nicholson Centre Multistorey car park a short way up on the left. Walk down into the shopping centre, look for the Argos store, just past Iceland and Superdrug. We are just outside the exit, the only store in Brock Lane. Our sign is on the wall so you can't miss it.
  OR, if coming along the A4 from Reading or Slough, watch out for the Hines Meadow car park on the town side of the A4. Follow the signs to the High Street and walk up the High Street to Queen Street. Turn left into Queen Street and the right into Brock Lane about fifty metres on. The shop is right in front of you.
  
• By train from London Paddington, Slough, Windsor, Henley, Reading Central, Newbury or Oxford. Exit the station, walk down through the carpark at the front of the station, cross the road at the traffic lights and turn left. Walk along King Street, past the ODEON cinema complex and straight on to the Nicholson Centre shopping centre, a two to three minute walk, and enter the shopping centre at the Tesco entrance. Look for the Argos store, just past Iceland and Superdrug. We are just outside the exit, the only store in Brock Lane. Our sign is on the wall so you can't miss it.
  
• By bus from Heathrow Airport, Slough, Reading, High Wycombe etc. The bus stop is near the ODEON cinema complex (straight ahead on the corner). Head for the cinema front entrance but turn left into King Street at the pedestrian crossing. About fifty yards on enter the Nicholson shopping centre on the right at the Tesco entrance. Look for the Argos store, just past Iceland and Superdrug. We are just outside the exit, the only store in Brock Lane. Our sign is on the wall so you can't miss it.
  Click here for Map

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  A tour of the shop to whet your appetite

  Come on in, past the checkout counter and as you enter the South African Food hall, the butchery is right in front of you. Whether it is biltong, droewors (drywors if you are English speaking), or boerewors, it is all here. There are many different brands and varieties of biltong including peppered, peri peri, ostrich and kudu. Boerewors flavours include peri peri, garlic and cheese.
  The Groceries section has many well known South African Food brands. Nestle Milo, Rooibos tea in Freshpak, Liptons and Eleven o'Clock, Mrs Balls Chutney, Ina Paarman, Spur, Packo and Steers sauces, Koo and All Gold canned fruit, vegetables and jams, Iwisa and Ace maize meal, Tastic rice, Jungle oats, Maltabella. The list is endless.
  The sweetshop is an eye-opener too. From Chappies and Wicks to Super C and Sugus, Peppermint Crisp to Lunch Bar, Tex Bar to Chocolate Log, Beacon Slim Slab to Caramello Bears, Sweetie Pie to Holey Moleys. They are all there to tempt the sweet tooth.
  South Africans swear by their cleaning products whether it is Handy Andy or Sunlight Soap, Omo or Skip, Cobra Floor Polish or Mr Min or One Step. Thank God is Mom's verdict!
  The Bottle store is quite amazing with its range of fine South African wines including Nederburg, Bellingham, Douglas Green, Meerlust and many other well known brand names. Even Tassenberg! The range of South African Beers and ciders is equally impressive. Castle Lager, Zambezi, Windhoek, Hunters Gold, Redds, Savanna. They're all here.
  And there is a copmplete range of Zimbabwean products too (Thingz, Korn Kurls, Cheeky Chilli, Usavi Mix, Maputi and much much more) in "ZIM CORNER!
  If you've got this far then you will know that this truly is the one stop shop for everything South African. Enjoy your shopping experience at THE SOUTH AFRICAN SHOP and remember, we are always open to new thoughts and ideas so why not e-mail our Managing Director Mike Miller. to give him any new ideas that you might have.